Deliverables Checklist for Live Streams, Vertical Video, and Emerging Social Formats

Ship Every Asset. No Surprises. — Deliverables Checklist for Live Streams, Vertical Video, and Emerging Social Formats (2026)

Hook: You need a professional logo and on-screen assets that work everywhere — from a Bluesky LIVE session with cashtags to a Holywater-style vertical series — and you need them fast, consistent, and print- and mobile-ready. Missing files, wrong sizes, or a bad motion badge can stop a campaign cold. This checklist ensures nothing is left to chance.

Executive summary (most important first)

If you’re commissioning a campaign that includes live streams, vertical video, or new social app formats in 2026, your deliverables package must include three things at minimum:

1. Master source files (AI / EPS / .PSD / .Figma) for logos and marks.
2. Platform-ready exports (SVG, PNG with alpha, WebM with alpha, MP4, Lottie) sized for 9:16/4:5/1:1 and live overlays.
3. Integration-ready motion assets (Lottie JSON, alpha WebM, OBS/Stream scene files, browser-source HTML badges) and a clear use guide.

Below is a client-facing, actionable deliverables checklist tailored for live-stream assets, vertical video, logo overlays, LIVE badges, cashtag graphics, and motion marks — including modern specs and 2026 platform realities.

Why this matters in 2026

Two trends are forcing clients to get asset delivery right now: the explosive growth of mobile-first vertical platforms (see Holywater's latest funding round pushing episodic vertical streaming), and social networks adding native live features and commerce primitives (Bluesky's rollout of LIVE badges and cashtags in late 2025 and early 2026). When a platform adds new UI affordances, your creative must be ready to integrate without rework.

“Bluesky added LIVE badges and cashtags as creators moved to live formats — installs spiked after high-profile platform news in late 2025.” — reporting synthesized from TechCrunch and platform announcements (Jan 2026).

Quick checklist (one-glance)

• Master logo files: .AI/.EPS/.SVG/.PDF
• Raster logos: PNG (transparent), JPG (flattened), WebP
• Color variants: full color, reversed (white), single-color (black), monotone
• Safe area and minimum size spec sheet (SVG with measurements)
• Vertical-ready logo lockups and stacked versions for 9:16 layouts
• Overlay PNGs: 1080x1920, 720x1280 and 1440x2560 with alpha channel
• LIVE badge: SVG, animated Lottie, WebM (alpha), 240p–1080p variants
• Cashtag graphics: glyphs and dynamic browser-source templates
• Motion marks / stingers: ProRes 4444 master + WebM/Lottie exports
• OBS/Streamlabs scene JSON, Scene Collections, and Stream Deck folders
• Caption files (SRT), metadata, and accessibility notes
• README and usage license + versioned manifest CSV

Detailed deliverables and specs

1) Master brand files (non-negotiable)

Deliver the source so future designers can adapt quickly. Include:

• Vector masters: .AI (with fonts outlined), .EPS, .SVG, and a flattened PDF.
• Raster masters: high-res PSD (layers named), layered Figma file or Sketch artboard.
• Color assets: brand palette (.ASE or .CLR), Pantone references, CMYK and RGB swatches, and accessible hex contrast guidance.
• Fonts: OTF/TTF source files or web font links and licensing info.
• Brand guidance: short README (1–2 pages) covering minimum clear space, minimum pixel size, do-not-distort rules, and tone-of-use examples for live and vertical formats.

2) Logo exports and vertical lockups

Vertical-first campaigns require alternate lockups that read on narrow screens and overlay busy footage.

• SVG: scalable, optimized (minified) with preserved viewBox for web and browser sources.
• PNG-24 with alpha: for overlays and OBS scenes. Provide at these sizes for vertical use: 180x180 (avatar), 240x240, 360x360, 720x720; and overlay templates sized relative to main frame (see overlay section).
• Stacked or monogram versions for 9:16 where horizontal space is constrained. Provide versions that are centered, left, and right aligned with clear-space grids.
• Minimum pixel sizes: recommend 48px for avatars on mobile, 160px width for legible stacked logo in vertical overlays. Provide a visual min-size sheet to confirm legibility.

3) Overlay assets & logo overlays

Overlays must be delivered as transparent PNGs and as browser-source HTML/CSS templates for real-time updates (cashtags, follower counts, live alerts).

• Master overlay canvas: 1080 x 1920 px (9:16), 72–150 DPI, sRGB. Include a 1440 x 2560 (2x) version for higher-res displays.
• Overlay layers: separate PNGs for background dimming, lower-third, side panels, and badge placeholders. Name layers for quick import (e.g., overlay_lower-third_v1.png).
• Safe zones: keep important marks 120 px from top and bottom on 1080x1920 (accounts for UI bars and captions). Document the safe-area as an overlay guide PDF.
• Platform UI considerations: account for in-app controls — e.g., TikTok and Instagram place engagement UI at bottom; Bluesky's LIVE treatment may place badges near the top-left. Deliver multiple placement options.

4) LIVE badge and alert systems

Badges are both UI elements and trust signals. Provide static and animated versions, plus easy-to-deploy web widgets.

• Static: SVG and PNG (transparent) in sizes 64x64, 128x128, 256x256.
• Animated: Lottie JSON (vector, small file size) for apps and WebView; WebM with alpha for platforms that support video overlays; MP4 fallback (no alpha) with a matte background option.
• Stinger transitions: 1.5–3s ProRes 4444 master + WebM export with alpha for scene changes.
• Variant states: LIVE (red), REC (red dot + timestamp), OFFLINE (gray). Also provide muted states and compact badges (for avatars).
• Accessibility: ensure color contrast >4.5:1 where text appears; provide a textual fallback (e.g., "Live now") for screen readers in browser-source widgets.

5) Cashtag graphics and dynamic tickers

Cashtags (e.g., $TSLA) are emerging metadata primitives across platforms. Clients running live trading, fintech, or stock-related programming need both design and integration-ready assets.

• Static cashtag glyph: SVG and PNG with brand-accent color, and an outlined version for dark backgrounds.
• Dynamic browser-source template: HTML/CSS widget that accepts a ticker symbol and REST/WS feed for real-time price updates (deliver a sample integration README and sandbox data feed).
• Size & placement: provide a compact chip (min 120 px width) and large ticker panel (320 px width) — both with 8 px internal padding.
• Branding rules: when using cashtags, reserve a clear space between the ticker and logo; avoid placing cashtags over faces or essential onscreen copy.

6) Motion marks, stingers, and transitions

Motion marks are key for memorability on vertical platforms. Deliver multi-format masters for maximum compatibility:

• Masters: ProRes 4444 with alpha channel for archive/TV delivery; keep layer comps for future edits.
• Lightweight exports: Lottie JSON for small vector animations; WebM (VP9/AV1 where supported) with alpha for mobile web; animated PNG as fallback where needed.
• Specs: 24–30 fps, 2–6 seconds loop or one-shot; provide a 0.5–1s logo reveal and a 2–4s branding stinger for episode intros.
• Timing notes: provide frame-accurate in/out points and a PNG sprite sheet for legacy systems that do not support alpha video.

7) Live streaming tooling and scene files

Include ready-to-import scene collections and presets for the most common streaming tools:

• OBS Studio: .json scene collection with source layer names matching provided overlays.
• Streamlabs / StreamElements: scene collections and alert templates (HTML/CSS) with webhook examples.
• Stream Deck: folders and icons for common actions (start/stop, stinger, lower-third toggle).
• RTMP keys & instructions: outline recommended encoder settings, bitrate ladders, and a checklist for network health tests.

8) Video masters, platform exports, and captioning

Always deliver a high-bitrate master plus platform-optimized variants.

• Master file: ProRes HQ or HEVC 10-bit 4:2:2 at native resolution (keep an uncompressed or lightly compressed master for archiving).
• Platform exports: 9:16 (1080x1920) H.264 baseline for max compatibility; supply an HEVC/H.265 variant if the client targets apps that accept it (saves bandwidth in 2026).
• Bitrates: 1080p vertical target 8–12 Mbps; 4K vertical 25–35 Mbps for high-res thumbnails.
• Captions & metadata: SRT files named to match video filename (e.g., campaign_v1_1080x1920.srt). Provide burned-in captions (PNG+video) for platforms without caption support.

9) Accessibility, localization & moderation notes

Live streams and social formats require extra attention to policy and accessibility in 2026.

• Translations: provide translated lower-third templates and cashtag glyphs for each target market.
• Moderation assets: provide content-moderation rules for overlays (e.g., runtime disclaimers for financial advice when using cashtags) — see Small Business Crisis Playbook for Social Media Drama and Deepfakes for guidance on live moderation and deepfake risk mitigation.
• Accessibility: high-contrast options, text alternatives for logos, and SRT captions. Include an accessibility checklist in README.

10) Packaging, naming, and handoff

Packaging is as important as the design. A chaotic file structure wastes time and money.

• Folder structure standard: /Masters /Exports /Overlays /Motion /OBS /Docs
• Naming convention: client_campaign_platform_asset_v01_date.ext (example: acme_launch_tiktok_overlay_lower-third_v02_20260115.png)
• Manifest CSV: include filename, description, width, height, color profile, format, and usage notes — this helps partners ingest assets and ties into a broader indexing manuals approach for delivery.
• Delivery methods: cloud link (preferred) with expiration (e.g., 90 days), and a zipped archive for internal archiving.
• License & usage rights: include brand usage and redistribution permissions, and any third-party asset credits.

Platform-specific quick guides (practical checks)

TikTok / Instagram Reels / YouTube Shorts (vertical-first)

• Canvas: 1080x1920 px. Keep logos within the top 10% or bottom 15% safe bands.
• Overlay opacity: keep semi-transparent overlays between 30–45% to preserve motion behind the overlay and ensure legibility.
• Captions: provide burned-in captions and SRT; quickly A/B test caption placement for key markets. For newsroom applications and short amplification, see Short-Form Live Clips for Newsrooms.

Bluesky and niche apps with LIVE & cashtags

• Expect native LIVE badges — do not obstruct the platform’s badge. Provide small badge variants (40–64 px square) and a compact LIVE-only glyph.
• Deliver browser-source cashtag widgets and docs for integrating market APIs; provide safe-phrase disclaimers for any financial content.
• Because Bluesky adoption spiked during late 2025/early 2026, plan for surge bandwidth and rapid variant updates — treat this like onboarding a new distribution partner and consult creator ops notes such as Portable POS Bundles & Creator Marketplace Field Notes when designing rapid handoffs.

Vertical streaming platforms (Holywater-style and new entrants)

• Deliver episodic stingers, vertical chapter markers, and thumbnail variants in 9:16 and 4:5 aspect ratios.
• Provide Lottie micro-animations for episode transitions to save bandwidth and maintain crisp vector animation on mobile — a key workflow for high-velocity creators documented in the Two-Shift Creator playbook.

Integration recipes — quick wins for production teams

Here are plug-and-play integration steps your technical or creative ops team can use to avoid rework.

1. OBS Browser Source for cashtags: host an HTML/CSS widget that queries a sandbox endpoint; CSS variables switch theme colors for day/night modes.
2. Lottie for LIVE badges: use Lottie + bodymovin player to animate badges client-side — tiny file sizes and vector scaling avoid multiple WebM exports.
3. Fallbacks: provide a compressed PNG sprite and a CSS animation fallback for apps that don't support WebM/Lottie.
4. API-driven overlays: supply a sample Node/Express webhook that streams current cashtag data to a socket the overlay can read in real time.

Real-world example (how our team packaged a fintech livestream)

We recently prepared a deliverable pack for a fintech client launching a daily live trading show across TikTok and Bluesky. Key wins:

• Delivered a master vector logo + stacked vertical lockup and three overlay PNGs per platform (centered, left, right).
• Built a dynamic cashtag browser widget with a demo REST feed and SRT caption integration; the client tested it in a staging Bluesky LIVE stream.
• Provided ProRes 4444 stingers and a Lottie LIVE badge; average build-time reduction: 48% when the client expanded to two new platforms — a common efficiency win highlighted alongside portable streaming rig recommendations like portable streaming rigs.

Common pitfalls and how to avoid them

• Missing alpha channel on overlay PNGs — always test overlays in a final scene with motion behind them.
• Delivering only horizontal lockups — create vertical-safe lockups up front.
• No live integration docs — supply a short technical README with code snippets for dynamic widgets and OBS imports.
• Poorly named files and no manifest — add a CSV manifest and README to reduce onboarding friction for media partners. Marketplace and partner ingestion benefit from a clear manifest (see Marketplace SEO Audits for related delivery hygiene).

Actionable takeaways (what to ask your designer or agency)

1. Request a deliverable manifest CSV and a README with platform-specific placement guides and safe zones.
2. Insist on vector masters and Lottie motion marks in addition to alpha WebM/ProRes masters.
3. Ask for an OBS scene file and a browser-source demo for cashtag feeds and live alerts — not just PNG overlays.
4. Demand caption files (SRT) and burned-in caption options for each vertical export.
5. Confirm licensing & usage rights, and request a 90-day cloud download link plus an archived zip for internal storage.

Checklist: Final pre-launch sign-off

Before you launch any live-stream or vertical campaign, use this quick sign-off checklist with your creative ops or vendor:

• All master vector files and font licenses received.
• Overlay PNGs and browser-source templates imported into OBS and tested on device.
• LIVE badge tested as Lottie and WebM; stinger transitions validated on mobile.
• Cashtag widget tested with live/simulated feed; disclaimer overlay in place.
• Video masters, platform exports, and SRTs delivered and named correctly.
• README, manifest CSV, and usage license included in the delivery folder.

Future-proofing & 2026 predictions

Expect these shifts in asset needs:

• Greater adoption of vector motion formats (Lottie) for badges and micro-UX elements to reduce bandwidth and increase crispness on phones.
• More platforms adding native live primitives (badges, cashtags, shoppable overlays) — plan for modular overlays that can be toggled or replaced by platform UI.
• AV1 and improved WebM alpha support will expand for higher-efficiency alpha video, but H.264/H.265 fallbacks remain essential in 2026 — follow delivery and indexing guidance in Indexing Manuals for the Edge Era when you build your asset pipeline.
• Regulatory and safety concerns (deepfake and content moderation issues from late 2025) mean brands must be ready with moderation notes and safety-first overlays for live sessions — see crisis playbooks for templates and disclaimers.

Closing: ready-to-use checklist (download prompt)

Use this deliverables checklist to brief your designer or agency. If you want a templated manifest CSV, ready-made OBS scene collections, or a Lottie badge starter kit tailored to your brand, we can package everything and deliver a deployment-ready ZIP with documentation.

CTA: Book a quick 15-minute audit — we’ll review your current asset folder, mark missing deliverables, and provide a prioritized handoff plan so your next live-stream or vertical campaign launches without friction. Click to request a package audit or download the free checklist PDF.

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